Many of my clients come to me with a similar problem:
“How do I cater to the modern student while staying true to the tenets of my institution?”

I help school districts, colleges and universities, and educational software/tech companies market themselves in a competitive landscape through student-centered storytelling.

My approach to student-centric storytelling positions clients to connect with students and other stakeholders through research-backed, fresh, and compelling communications, generating measurable results against strategic plans and institutional goals.

Freelance Writer | Communications Consultant | Branding and Creative Strategist | Writing Services for Advocacy, Nonprofit, and Local Governments | Orange County Freelance Writer Serving Clients Worldwide | Professional Copywriter | Content Creation… — I understand your challenges.

The educational landscape, from preschool to PhD, has lost its glimmer in the eyes of students, parents, and other stakeholders. Funding is scarce. Alumni are passive. Students are disillusioned.
No matter what you’re looking to improve at your institution, the student experience impacts every facet of your success. That’s why my student-centered storytelling approach does much more than just engage your students, it advances the comprehensive influence and performance of your organization.
In working with me, you will gain an energetic partner that deeply examines your obstacles, taps into your stakeholders’ mindsets, and humanizes your approach. My proven communications strategies can:
• Boost student enrollment
• Encourage departmental collaboration
• Engage faculty
• Promote institutional leadership
• Unify marketing efforts/break down silos
• Increase media and legislator awareness
• Nurture alumni and attract corporate donors
Let’s make it happen. Contact me.

What I bring to the table.

I am an outside-of-the-box creative with nearly a decade of experience in content creation, marketing, and communications strategy. Before hanging out my own shingle, my work experience was diverse and illustrious. I rubbed elbows with Michael Phelps during his final Olympic press tour. I worked with U.S. legislators to preserve NAFTA. I advanced the thought leadership profile at University of Texas at Arlington.
No matter where my career has taken me, I have always had ties – personal and professional – to education.
My family runs deep with educators, from P.E. teacher to high school principal to tenured professor. I have a deep appreciation for the individuals that make up our educational system and intimate knowledge of the pressures facing our administrators, teachers, faculty, and leadership.
But my most distinctive asset – the one that inspired me to focus exclusively on education clients – is my ability to speak for the students. To be successful, you must do more than simply market, you must endear. And when it comes to today’s skeptical students, you need a partner who understands the complexities of their world.
I have had the pleasure of working with numerous school districts, colleges, and educational software companies to do just that, and more.
For my full résumé, you can check out my LinkedIn. If you want to see samples of my work, look here.

How to work with me.

Every engagement starts with a research-driven discovery. With your goals and capabilities in mind, we will work together to build a roadmap that can be executed in-house, or enter into a longer term collaboration to see it through side-by-side.

Brand, positioning, and messaging strategy

Content strategy and execution

Ideation and brainstorming

Audit and recommendations

Design and visual branding

SEE MY WORK

Many of my clients come to me with a similar problem: “How do I cater to the modern student while staying true to the tenets of my institution?”

How to work with me.

Many of my clients come to me with a similar problem:
“How do I cater to the modern student while staying true to the tenets of my institution?”